What is the main purpose of a clarifying shampoo?

The primary purpose of a clarifying shampoo is to remove product buildup and residue from the hair and scalp. Over time, various styling products, conditioners, and even minerals from hard water can accumulate, leading to dull, weighed-down hair and an unhealthy scalp environment. Clarifying shampoos are formulated with specific ingredients that effectively break down and cleanse away these residues, resulting in refreshed hair that can better absorb moisture and styling products.

Using a clarifying shampoo periodically can help restore the hair's natural shine and bounce, making it easier to manage and style. It is essential to follow the use of a clarifying shampoo with a good conditioner to help maintain hydration and balance in the hair after such a thorough cleanse.